Bernard Realty CR
Client:
Bernard Realty Costa Rica
Plan:
Premium
Client since:
November 2024
Location:
Santa Teresa
From Improvised Marketing to a System That Runs on Its Own
Bernard Realty Costa Rica specializes in commercial real estate along Costa Rica’s Pacific coast, working with hotels, restaurants and commercial properties in Santa Teresa, Manuel Antonio and the surrounding corridor. The buyer profile is predominantly international: investors and operators who see Costa Rica as a business opportunity. Before AdEstate, marketing meant doing everything in-house. Creating content, running ads, managing leads, all while also handling the actual real estate work. The marketing was good but inconsistent, because it was always competing with everything else on the plate.
With the Premium Plan, Bernard Realty has a complete system running on Meta, with photography, video and drone content produced on site for every listing. Each property has its own individual web page in broker mode, ready to share with buyers and with other brokers. International buyers land directly in the agent’s WhatsApp with context about the property and ready to talk. With several listings actively promoted at once and biweekly strategy reviews, the system runs continuously without pulling the agent away from closing sales.
What Changed
The change was going from doing everything by hand to having a complete system run by AdEstate. The ads, the content and the property pages are managed continuously, leaving the agent free to focus on what they do best: talking to serious buyers and closing sales. When an international lead comes in through WhatsApp, it arrives with context about the property and ready for a real conversation.
- International leads with context before the first call
- Individual web pages in broker mode
- Commercial listings with professional content
- A complete system, managed without distracting the agent