In the Costa Rican real estate market, presentation matters. Buyers make quick decisions based on what they see first, and weak content can make even a strong property go unnoticed. AdEstate creates professional listing content designed specifically for real estate marketing: photos and video of every property or unit, with drone shots where they add value, edited into two videos and one static design per property or unit, with a script for every creative, ready to run on Meta. It's not content for the sake of having content. It's content designed to make your property stand out, support your campaigns and bring buyers into the conversation.
Content Creation
Our team produces all the creative materials, so you don't need to hire outside photographers, videographers or editors. Every piece is created with a specific purpose: to make your listing stand out in Meta Ads, strengthen the individual web page for each property or unit in broker mode and support WhatsApp conversations with serious buyers.
Our content is built around how buyers discover and evaluate properties today. Vertical videos run in Meta placements and the static design reinforces the campaign and remarketing, while photography gives the listing a polished, premium presentation. When drone shots add real value, we include them in the campaign's set of materials. Every video has a script and, from the Premium Plan up, an on-camera presenter. Every piece is created to support performance, strengthen the listing and make the property more competitive in a crowded market.
What also makes the service practical is that coverage is included as part of the plan. We coordinate each shoot day based on the property and the area, keeping the process predictable for clients with no surprise travel fees.
Examples of Our Content
Real reels we filmed and edited for our clients' properties, ready to run on Meta. Tap any of them to watch.
Sales Angles
A different script for each type of buyer.
Lifestyle
What it's like to live in each property.
Service Process
Shoot Day Planning and Property Intake
We review the listing, its main selling points, the target buyer and what kind of content will best support the campaign. This lets us plan the shoot day around the property itself instead of applying the same formula to every listing.
On-Site Content Production
We visit the property and capture the creative materials needed for launch, including professional photography and video, plus drone shots where they meaningfully improve the listing. We schedule the visit based on the property and the area.
Editing and Creative Preparation
We turn the raw footage into campaign-ready materials inside the AdEstate system: photos for the listing, two videos for Meta placements, one static design for the campaign and remarketing, and supporting visuals for the individual web page for each property or unit. Every material is prepared with the platform and the goal in mind.
Rollout Across the Funnel
Once approved, the content goes where it's needed: inside the Meta campaigns, on the individual web page for each property or unit in broker mode and along the buyer's journey. Instead of sitting unused in a folder, the content becomes part of a complete system designed to generate attention, clicks and WhatsApp conversations.
Frequently Asked Questions
1. What kind of content do you produce?
We produce photos and video of every property or unit, with drone shots where they add value, edited into two videos and one static design per property or unit, ready to run on Meta. What changes by plan is how many properties or units we cover and whether the videos feature an on-camera presenter.
2. Do I need to hire my own photographer or videographer?
No. Content production is handled by AdEstate as part of the service. We take care of the shoot day, capture the footage and prepare the final materials for use in your campaigns and listing pages.
3. How much content do I get per month?
Always two videos and one static design per advertised property or unit: Starter Plan 3 creatives a month, Growth 6, Premium 9, Portfolio 15. All of them include a script and, from the Premium Plan up, the videos feature an on-camera presenter.
4. Can I use the content on my own Instagram or Facebook?
Yes. Although the content is designed mainly for your paid campaigns and the individual web page in broker mode, you can also use it on your own Instagram or Facebook feed to strengthen your organic presence.